KLAY accelerates growth with Cloud Odyssey & Salesforce


Salesforce Marketing Cloud, Salesforce Sales Cloud



Cloud Odyssey - Salesforce - Klay



In the sprawling landscape of education, KLAY has built a reputation of excellence, providing top-tier preschool and daycare services across India. With a commitment to nurturing young minds, KLAY embarked on a journey of transformation, partnering with Cloud Odyssey to harness the power of Salesforce and reshape their future growth.

A vision for growth

KLAY’s vision has always been clear: to provide the best educational experience for children while fostering a supportive community for parents. With over 150 centers spread across India, their commitment to excellence has been unwavering. However, as they looked to the future, they recognized the need to modernize their IT infrastructure and processes to support their ambitious expansion goals.

As KLAY aimed to accommodate more young learners and reach more parents, their existing systems began to show signs of strain. They were struggling with manual processes and siloed systems and operations that hindered their ability to scale efficiently and serve their growing student and parent base effectively.

We knew that to truly empower our growth, we needed to transform our IT landscape. Our challenges were evident – data inefficiencies, manual workarounds, and the inability to effectively increase student enrollment.


– Santhosh Kumar, Head of IT at KLAY

From vision to reality

In their quest for a solution that aligned with their vision, KLAY found a partner in Cloud Odyssey, an expert Salesforce consultancy. With a consultative approach Cloud Odyssey set out to help KLAY navigate the path of transformation. Following a discovery phase, Cloud Odyssey aligned Salesforce Sales Cloud and Marketing Cloud with KLAY’s specific requirements to optimize operations and drive growth.

Our collaboration with Cloud Odyssey was more than just technology implementation; it was a strategic partnership. They understood our vision and the intricacies of our industry.


– Santhosh Kumar, Head of IT at KLAY
Cloud Odyssey - Salesforce - Clay benefits 1

Cloud Odyssey implemented and fully tailored Sales Cloud and Marketing Cloud to KLAY’s requirements, delivering a suite of solutions, including: 

Migration to Salesforce Sales Cloud: Cloud Odyssey seamlessly migrated all data from their legacy CRM solution, enabling within Sales Cloud key capabilities and workflows like: 

  • Lead Management  
  • Account and Contact Management  
  • Parent Management  
  • Opportunity & Quote Management 
  • Payment Management  
  • Product Management with multi-currently function 

Marketing Cloud implementation: Cloud Odyssey implemented Marketing Cloud, leveraging the out-of-the-box functionality to enable precision targeting and personalised journeys for KLAY’s main audiences: 

  • Email Studio 
  • Web Studio 
  • Content Builder 
  • Journey Builder  
  • Automation Studio 
  • Mobile Studio  

End-to-end integration: Cloud Odyssey worked with KLAY to identify all key touchpoints and ensure a seamless customer experience: 

  • Social Media (Facebook, Whatsapp) 
  • IVR setup 
  • Payment gateway  
  • Tally  


KLAY were able to transform their operation and put the foundations for accelerated growth, with immediate results: 

  • 62% more leads: KLAY can capture, track, and nurture leads more efficiently, resulting in a significant increase in potential student enrolments. 
  • 25% revenue increase: The streamlined processes and targeted campaigns enabled by Salesforce contributed to a remarkable boost in revenue. 
  • 76% reduction of data redundancy: The centralisation of information supported by intuitive workflows and automations helped decrease significantly data redundancies and errors. 
  • 63% less manual processes: Automation powered by Salesforce allowed KLAY staff to focus on higher-value tasks, minimizing the need for manual data entry and repetitive tasks. 

Going Forward

KLAY and Cloud Odyssey continue to collaborate to create an even brighter future: 

Mobile App for Parents: The development of a parent-centric mobile app on Salesforce’s Experience Cloud further bridges the communication gap between the institution and parents, enhancing the overall learning experience. 

Learning Management System (LMS) Implementation: Recognizing the importance of holistic education, KLAY and Cloud Odyssey are working towards implementing a Learning Management System that will provide a seamless platform for teachers, parents, and students to engage in interactive learning experiences. 

Santhosh concluded, “The transformation we experienced is a testament to the power of strategic collaboration. Our partnership with Cloud Odyssey has evolved beyond technology; it’s about pioneering a new era of education and growth.”

Get updated on the
latest blogs, webinars, podcasts and events.

Please enable JavaScript in your browser to complete this form.

Ready to take your
business to new heights?

Contact us today to schedule a consultation or to learn more about our Salesforce and MuleSoft services. Our team of experts is here to guide you on your digital transformation journey and help you achieve your business goals.

Please enable JavaScript in your browser to complete this form.