Salesforce CPQ, Salesforce Sales Cloud
Financial Services
Founded in 2000, Fintech Filings has experienced exponential growth, expanding their portfolio with second-to-none finance and accounting services for businesses and freelancers, including direct and indirect taxation, ROC compliance, Banking compliance and Loan portfolio management.
With rapid growth, an expanding portfolio of services, and ever more complex customer demands within the booming Indian financial landscape, Fintech Filings’ commercial teams were finding it increasingly difficult to provide accurate and timely quotes. Information siloed in disparate systems and lack of automation caused lengthy, error prone manual processes hindering their ability to deliver value for their customers.
Fintech Filings set out on a mission to transform their business and the way they engage with customers and, after careful consideration of different options available in the market, they selected Salesforce as their core CRM platform.
“To be able to offer the best service to our customers, we need to consider not only their specific finance and accounting requirements, but also what will work best for their business. With information siloed in different systems, our sales advisors were wasting time manually researching packages, putting together quotes and getting the necessary approvals. We needed to enable them with the right tools so they can work smarter and more efficiently,”
explains Kishore Pissay, Managing Director at Fintech Filings
Salesforce introduced Cloud Odyssey as the partner of choice to implement Sales Cloud and ensure Fintech Filings has a fit-for-purpose solution that would scale together with the business.
Cloud Odyssey worked closely with Fintech Filings, starting with a discovery session to understand the challenges with their existing systems and processes, and agree on a clear vision. Based on the findings, Cloud Odyssey recommended enabling CPQ features alongside Sales Cloud, to help them automate the opportunity lifecycle and lead-to-cash process, whilst bringing all the information in one place.
The main objective was to provide Fintech Filings the ability to manage the entire customer journey through a single platform, whilst automating as many of the processes as possible.
To achieve this, Cloud Odyssey architected the entire lead-to-cash process in Salesforce using Sales Cloud and CPQ, automating 70% of the steps. They also applied intelligent optimisations to simplify employee and customer experience, like for example:
Cloud Odyssey also integrated Sales Cloud with both internal and external applications, including:
Thanks to the optimisations introduced with the implementation of Sales Cloud and CPQ, Fintech Filings has now a ‘single source of truth’ across the business.
“With Cloud Odyssey’s help and Salesforce, we reengineered and automated the entire opportunity lifecycle. Sales, finance and processing teams can easily create service bundles and accurate quotes tailored to the specific needs of each customer. This not only accelerates the sales cycle, but helps the team to be more productive and deliver greater value to customers” comments Kishore.
Kishore concludes, “By automating manual processes and giving staff the tools they need to perform better, efficiency has increased manifold. Before, it took on average 2 days to get a quote to the customer, by which time 3 out of 10 customers were lost opportunities; today it takes 5 minutes! Cloud Odyssey and Salesforce have been instrumental in helping us envision how we can transform our operation to support the next stage of growth for Fintech Filings and become a future-ready business.”
Cloud Odyssey continues to work closely with the Fintech Filings team, further enhancing how the business engages with its customers. They are currently implementing Experience Cloud to create customer portals so their customers can view their information, updates, account details, billing history etc all in one place.
They are also working on the creation of form submission templates for GST within Salesforce instead of searching for, building and modifying documents across different applications which is resource intensive and may compromise data integrity and security.
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