About Fintech Filings
Challenges
Founded in 2000, Fintech Filings has experienced exponential growth, expanding their portfolio with second-to-none finance and accounting services for businesses and freelancers, including direct and indirect taxation, ROC compliance, Banking compliance and Loan portfolio management.
With rapid growth, an expanding portfolio of services, and ever more complex customer demands within the booming Indian financial landscape, Fintech Filings’ commercial teams were finding it increasingly difficult to provide accurate and timely quotes. Information siloed in disparate systems and lack of automation caused lengthy, error prone manual processes hindering their ability to deliver value for their customers.
Fintech Filings set out on a mission to transform their business and the way they engage with customers and, after careful consideration of different options available in the market, they selected Salesforce as their core CRM platform.
“To be able to offer the best service to our customers, we need to consider not only their specific finance and accounting requirements, but also what will work best for their business. With information siloed in different systems, our sales advisors were wasting time manually researching packages, putting together quotes and getting the necessary approvals. We needed to enable them with the right tools so they can work smarter and more efficiently,”
explains Kishore Pissay, Managing Director at Fintech Filings
Salesforce introduced Cloud Odyssey as the partner of choice to implement Sales Cloud and ensure Fintech Filings has a fit-for-purpose solution that would scale together with the business.
Solutions
Cloud Odyssey worked closely with Fintech Filings, starting with a discovery session to understand the challenges with their existing systems and processes, and agree on a clear vision. Based on the findings, Cloud Odyssey recommended enabling CPQ features alongside Sales Cloud, to help them automate the opportunity lifecycle and lead-to-cash process, whilst bringing all the information in one place.
The main objective was to provide Fintech Filings the ability to manage the entire customer journey through a single platform, whilst automating as many of the processes as possible.
To achieve this, Cloud Odyssey architected the entire lead-to-cash process in Salesforce using Sales Cloud and CPQ, automating 70% of the steps. They also applied intelligent optimisations to simplify employee and customer experience, like for example:
- Incorporating an html link to the email notifications so the user can open the respective record directly from the email
- Replicating the configure-price-quote lifecycle into CPQ so that sales reps can quickly configure subscription packages, pricing, and discounts to generate professional, accurate quotes and invoices with just a few clicks.
- Automating the subscription renewal process so customers and sales reps are notified ahead of time about the upcoming subscription renewal with options available at the click of a button.
Cloud Odyssey also integrated Sales Cloud with both internal and external applications, including:
- Form-to-Opportunity
Fintech Filing’s website was integrated with Salesforce to enable online form submission configured to directly create an Account, Contact and Opportunity within Salesforce, significantly reducing the number of steps sales reps need to take to create an opportunity. - Document management
Fintech Filings were able to consolidate and manage all customer related documents by integrating OneDrive with Salesforce, introducing governance and security policies, whilst saving time and effort through automated Account folder creation and direct access to customer documents (from users with appropriate credentials), all from a single pane of glass. - Goods & Services Tax portal
India’s Goods & Services Tax portal (GST) so that not only sales can quickly and accurately apply the right GST depending on the particulars of each customer, but also generate accurate reports, such as GST returns, tax liability statements, and audit trails, simplifying compliance and record-keeping processes. - Payment Gateway
Cloud Odyssey integrated Salesforce with Fintech Filing’s CashFree Payment Gateway so payment orders can be issued and fulfilled automatically, further accelerating the quote to cash process from hours to just a few seconds.
Thanks to the optimisations introduced with the implementation of Sales Cloud and CPQ, Fintech Filings has now a ‘single source of truth’ across the business.
“With Cloud Odyssey’s help and Salesforce, we reengineered and automated the entire opportunity lifecycle. Sales, finance and processing teams can easily create service bundles and accurate quotes tailored to the specific needs of each customer. This not only accelerates the sales cycle, but helps the team to be more productive and deliver greater value to customers” comments Kishore.
