In today’s fast-paced world, e-commerce customers crave a seamless and efficient checkout experience. The “BUY NOW” button is a popular concept for streamlining the checkout process, allowing customers to purchase an item with minimal steps. While Salesforce B2C Commerce Cloud itself doesn’t offer a pre-built “BUY NOW” button functionality, there are alternative solutions to achieve a similar express checkout experience. Let’s explore these options and how they can benefit your e-commerce business. 

Understanding the “BUY NOW” Button 

The “BUY NOW” button typically bypasses the traditional shopping cart experience. Clicking this button might take the customer directly to a secure payment page where they can enter their billing and shipping information to complete the purchase. This approach aims to reduce friction and increase conversion rates by simplifying the checkout process. 

Salesforce B2C Commerce Cloud and Express Checkout Solutions 

While Salesforce B2C Commerce Cloud doesn’t offer a standalone “BUY NOW” button, it provides functionalities that enable you to achieve similar results: 

  • Express Checkout with Payment Providers: Several payment providers like PayPal and Stripe offer their own express checkout solutions that can be integrated with B2C Commerce Cloud. These solutions often involve a “BUY NOW” button that redirects customers to a pre-populated payment page hosted by the provider. 
  • Buy Now for Selected Products: B2C Commerce Cloud offers a feature called “Buy Now Items Get Their Own Cart.” This functionality allows you to configure specific products to have a dedicated “Buy Now” button that adds the item directly to a separate cart and bypasses the traditional shopping cart flow for that particular item. 

Benefits of Express Checkout Options 

Implementing express checkout solutions within Salesforce B2C Commerce Cloud can offer several advantages: 

  • Reduced Checkout Friction: By minimizing steps in the checkout process, express checkout can lead to a more convenient and faster buying experience for customers. 
  • Increased Conversion Rates: A streamlined checkout experience can encourage customers to complete their purchases and reduce cart abandonment rates. 
  • Improved Mobile Commerce Experience: Express checkout is particularly beneficial for mobile shoppers who may prefer a simplified purchase journey. 

Choosing the Right Solution 

The ideal express checkout solution will depend on your specific business needs and chosen payment providers. Here are some factors to consider: 

  • Payment Processing Integration: Ensure the chosen solution integrates seamlessly with your existing payment processors. 
  • Customer Preferences: Consider the demographics and preferences of your target audience to determine if a “BUY NOW” button aligns with their buying habits. 
  • Security and Compliance: Express checkout solutions should adhere to industry security standards and PCI compliance regulations. 


While B2C Commerce Cloud doesn’t offer a native “BUY NOW” button, it provides alternative functionalities and integrations to achieve similar express checkout experiences. These solutions can streamline the checkout process, enhance customer satisfaction, and ultimately boost conversion rates for your e-commerce business.