Why is Currency Selection important?
Allowing users to view product prices in their preferred currency when dealing with international transactions can significantly improve their experience. This not only adds convenience but also builds trust and transparency.
The Gap in Salesforce B2B: Default Limitations Salesforce B2B Commerce, while offering a comprehensive suite of tools, lacks a built-in currency selector feature. This leaves developers like us to find creative solutions to address this crucial user need.
The journey of implementation
Identifying the need: As a Salesforce B2B developer, you recognised the need for currency selector functionality. Our journey began with understanding the pain points of users dealing with different currencies and the impact they could have on their decision-making process.
Exploring the Terrain: Delving into the Salesforce B2B Commerce platform, we realised that it needs to provide the necessary tools to implement a currency selector readily. The absence of clear documentation and session IDs further added to the challenge.
Crafting a Solution for Logged-In Users: Given the limitations posed by guest user sessions, we decided to initially focus on enhancing the experience for logged-in users. We devised a solution allowing users to change the currency by modifying their account currency, cart currency, and even the currency displayed during checkout. This involved backend adjustments and required front-end modifications for a seamless visual experience.
Navigating the Unknown: Documentation Woes The absence of official documentation or session IDs made your task more intricate. However, this challenge also allowed you to demonstrate your problem-solving skills. We meticulously tested different approaches, learning and adapting along the way.
Ensuring Consistency: Syncing Cart and Checkout Currency One of the major hurdles was ensuring that the currency selected remained consistent throughout the customer journey. Syncing the cart and checkout currency proved to be a complex puzzle that required careful handling of backend logic and real-time updates.
Transforming user experience
Impact on User Engagement: With the implementation of the currency selector, the user experience underwent a remarkable transformation. International customers, who once struggled with converting prices mentally, could now effortlessly view and comprehend product costs in their familiar currency.
Building Trust and Loyalty: Transparency is the foundation of trust in e-commerce. By offering currency selection, you improve transparency and showcase your brand’s commitment to accommodating diverse customer needs. This, in turn, bolstered customer loyalty and satisfaction.
Future prospects and learnings
Avenues for Further Refinement: While we successfully implemented the currency selector for logged-in users, the challenge of extending this functionality to guest users remains on the horizon. Exploring ways to overcome this limitation and provide a consistent user experience could be a valuable next step.
Your journey as a Salesforce B2B developer highlighted the significance of proactive problem-solving, creativity, and dedication to enhancing user experiences. It showcased how small yet impactful enhancements can make a difference in B2B commerce.