Over time, online shopping has become a part of our routine. Gone are the days when it was considered to be niche and exclusive. Today, from groceries to real estate properties, you can buy almost anything online. Especially over the last few years, the eCommerce sector has boomed across the globe, making a range of businesses get on the bandwagon in no time.
However, setting up and running online storefronts has its own set of challenges, some of which include dealing with immense competition, analysing the needs of your customers, standing out from the clutter, and much more.
For businesses willing to enter the eCommerce sector and enhance their presence in the market, Salesforce Commerce Cloud is an ideal platform to implement.
What is the Salesforce Commerce Cloud?
Salesforce Commerce Cloud, formerly known as Demandware, is a cloud-based SaaS solution designed for online retailers. The platform allows businesses to set up and run online storefronts across multiple platforms and channels. The Commerce Cloud is one of the most sought-after eCommerce solutions because it allows users to provide unified and consistent buying experiences to their customers.
With the Commerce Cloud, you can handle multiple online stores from a centralised platform to obtain a 360-degree view of your customers and business processes. It also allows you to provide a personalised shopping experience to your customers across platforms like the web, mobile, social media, and offline stores.
Salesforce Commerce Cloud is designed to keep customers engaged at every stage of their buying journeys. From the moment they visit your website, you can provide them with seamless and personalised assistance until they turn into loyal customers. The software provides businesses with a range of different tools, features, and plans to manage their online storefronts successfully.
Who uses Salesforce Commerce Cloud?
Anyone who is willing to set up online storefronts and use cutting-edge automated tools to serve their customers can use Salesforce Commerce Cloud. Puma, PacSun, Cargill, YETI, PetSmart, the American Red Cross, and other well-known market players all use the Salesforce offering.
The primary users of Salesforce Commerce Cloud consist of C-level executives who are responsible for finding the right digital solution for their businesses. However, irrespective of the scale at which your business operates and the industry you belong to, you can implement Salesforce Commerce Cloud within your organisation.
The B2B and B2C offerings
Salesforce Commerce Cloud is designed to help businesses that are following the B2B as well as the B2C route. Depending on the nature of your customers, you can choose to implement the solution that best suits the needs of your business.
Salesforce B2B Commerce Cloud is designed for organisations handling business clients. While the number of customers is limited, the volume of purchases is often high. The B2B Commerce Cloud is designed for businesses of all sizes who are willing to get the desired traction and drive handsome revenue home.
On the other hand, Salesforce B2C Commerce Cloud is designed specifically for retailers dealing with end consumers of products. While the volume of purchases is often low, a store is likely to encounter a large number of customers on a regular basis. The B2C Commerce Cloud provides users with a wide range of features that revolve around order management, merchandising, promotions, marketing, fulfilment, predictive intelligence, and customer service.
Should Salesforce Commerce Cloud be learned?
Yes, it is advisable for Salesforce Commerce Cloud users to be trained on the platform to operate it the right way. Before you implement the solution within your organisation, make sure the users are well-versed in its overall functionality and features.
While most implementation partners help their clients with user adoption, there are many resources that can be used for learning about the cloud-based platform. After implementation, you can always take advantage of Salesforce Commerce Cloud’s 24/7 support if you experience any problems with the platform or want to learn more about it. Here, you can get your queries answered and obtain personalised resolutions while using the platform.
You can also learn more about the Commerce Cloud by joining the Trailblazer Community or reaching out to the Salesforce Help Portal. The Trailblazer Community consists of like-minded Salesforce professionals and users who are well-versed in the CRM platform and its offerings. Joining the community would allow you to understand the Commerce Cloud better and improve your business processes by learning new tips and tricks about it.
Key features of the Salesforce Commerce Cloud
Seamless Order Management
Salesforce Commerce Cloud allows users to make the most of Salesforce Order Management. This is an inherent Salesforce feature that helps users view the entire order cycle from a centralised platform, capture and fulfil multiple orders in an organised manner, provide personalised customer services, and obtain a 360-degree view of all order management activities.
Personalised buying journeys
With Salesforce Commerce Cloud, you can create and track personalised buying journeys for every single prospect and customer that engages with your business. From the moment a visitor makes their first search on your online storefront, the cloud-based platform takes note of the same and allows you to be there for them until they have made their purchase.
Salesforce Commerce Cloud uses Einstein (the AI component of Salesforce) to help users enhance their business processes. It scans your datasets to find patterns and trends that can be used for predicting customer behaviours, making data-driven forecasts, and facilitating seamless data analytics.
Owing to the ever-increasing use of mobile devices for making online purchases, Salesforce Commerce Cloud follows the mobile-first approach that helps you build mobile-responsive websites and applications. The eCommerce solution ensures that your customers are provided with a rich and hassle-free shopping experience while engaging with your business through their mobile phones.
Obtain holistic eCommerce solutions with Cloud Odyssey
If you have been planning to take your business online and set up an ideal online storefront for your offerings, Cloud Odyssey helps you implement Salesforce Commerce Cloud on the basis of your business requirements. Reach out to us about entering the world of eCommerce and driving digitization with Salesforce Commerce Cloud.