In the world of B2B commerce, driving sales growth hinges on understanding your customers’ needs and exceeding their expectations. Salesforce B2B Commerce empowers you to achieve this with Salesforce’s Einstein Product Recommendations, a powerful AI-driven tool that personalizes the shopping experience and unlocks new upselling and cross-selling opportunities. 

What are Salesforce Einstein’s Product Recommendations? 

Salesforce Einstein Product Recommendations is a built-in intelligence feature within Salesforce B2B Commerce. It leverages artificial intelligence and machine learning to analyze customer data and predict which products are most likely to interest each individual buyer. This analysis considers various factors, including: 

  • Purchase history: Past purchases reveal a customer’s preferences and buying habits. 
  • Browsing behavior: Products a customer views indicate their current interests and potential needs. 
  • Customer attributes: Demographic information and account details can provide valuable insights into buying patterns. 

The Upselling and Cross-Selling Advantage 

By intelligently recommending relevant products, Einstein Product Recommendations can significantly boost your upselling and cross-selling efforts: 

  • Targeted Upselling: Encourage customers to purchase higher-value versions of products they’re already interested in, increasing their average order value. 
  • Strategic Cross-Selling: Recommend complementary products that enhance the value of a customer’s core purchase, driving basket size and overall revenue. 
  • Personalized Shopping Experience: By displaying relevant recommendations, you create a more engaging shopping experience that fosters customer satisfaction and loyalty. 

Benefits Beyond Sales Growth 

The advantages of Einstein Product Recommendations extend beyond simply boosting sales figures. Here are some additional benefits: 

  • Improved Customer Engagement: Relevant product suggestions keep customers interested and exploring your product catalog. 
  • Increased Inventory Efficiency: Data-driven recommendations can help optimize inventory levels by promoting slow-moving items alongside popular choices. 
  • Enhanced Brand Image: A personalized shopping experience positions your brand as one that understands and anticipates customer needs. 


Einstein Product Recommendations in Salesforce B2B Commerce is a powerful tool that can transform your B2B commerce strategy. By leveraging AI-driven personalization, you can unlock new upselling and cross-selling opportunities, drive sales growth, and deliver a superior customer experience that sets your business apart.