In today’s data-driven B2B landscape, understanding your customers is more crucial than ever. Salesforce B2B Commerce empowers you to go beyond basic transactions with its robust Commerce Insights feature. This built-in analytics powerhouse provides invaluable insights into customer behavior, sales trends, and product performance, enabling you to make informed decisions that optimize your B2B commerce strategy. 

Why Does Customer Behavior Analytics Matter?

Customer behavior analytics empower B2B businesses to: 

  • Identify customer needs and preferences: Gain insights into what products customers are browsing, searching for, and ultimately purchasing. This knowledge allows you to tailor your product offerings and marketing strategies to better cater to their specific needs. 
  • Understand buying journeys: Track customer journeys through your B2B commerce storefront, identifying potential roadblocks or areas for improvement in the buying experience. 
  • Optimize website navigation and product placement: Leverage data on customer behavior to optimize your website navigation and product placement, ensuring a user-friendly experience that leads to increased conversions. 

Salesforce Commerce Insights: Unveiling Customer Insights 

Salesforce Commerce Insights acts as your central hub for B2B commerce analytics, offering a plethora of reports and dashboards to understand customer behavior: 

  • Customer Segmentation: Segment your customer base by demographics, purchase history, or browsing behavior to tailor your marketing efforts and personalize the customer experience for different segments. 
  • Product Performance Analysis: Gain insights into product popularity, abandoned carts, and purchase conversion rates for individual products. This data can inform product recommendations, promotions, and inventory management strategies. 
  • Sales Trends and Forecasting: Analyze sales trends over time, identify peak seasons, and leverage this knowledge for accurate sales forecasting and resource allocation. 

Beyond the Basics 

The functionalities of Salesforce Commerce Insights extend beyond basic customer behavior reports: 

  • Customizable Dashboards: Create custom dashboards that display the metrics most relevant to your business goals, allowing you to monitor key performance indicators (KPIs) at a glance. 
  • Deeper Data Dives: Drill down into specific data points to uncover granular insights and identify areas for improvement across various aspects of your B2B commerce strategy. 
  • Integration with Salesforce Marketing Cloud: Integrate Commerce Insights with Salesforce Marketing Cloud to gain a unified view of your customer journey, encompassing both website behavior and marketing campaign performance. 


By leveraging the power of Commerce Insights in Salesforce B2B Commerce, you can transform customer data into actionable insights. This empowers you to make data-driven decisions that optimize your B2B commerce strategy, personalize the customer experience, and ultimately drive business growth.