In today’s B2B landscape, customers increasingly demand personalized experiences and products tailored to their specific needs. Salesforce B2B Commerce empowers you to cater to this growing demand with its robust visual product configurator. This innovative tool allows you to transform complex product configurations into a user-friendly and interactive experience for your B2B customers. 

What is a Visual Product Configurator? 

A visual product configurator in Salesforce B2B Commerce is a software application that enables customers to virtually build and customize products in real time. Imagine a user-friendly interface where customers can select options, visualize changes, and see the final product configuration come to life before they hit purchase. 

The Benefits of Visual Product Configurators in Salesforce B2B Commerce

Integrating a visual product configurator into your B2B Commerce strategy offers a multitude of advantages for both your business and your customers: 

  • Enhanced Customer Experience: Customers can experiment with different options, visualize their configurations, and feel confident in their purchase decisions. 
  • Increased Sales Opportunities: By showcasing the flexibility of your products, you can unlock new sales opportunities and cater to a wider range of customer needs. 
  • Reduced Order Errors: Visual configuration minimizes the risk of errors from manual product selection, leading to fewer returns and improved customer satisfaction. 
  • Improved Sales Efficiency: Sales reps can leverage the configurator to guide customers through complex product options, streamlining the sales process. 

How Does a Visual Product Configurator Work? 

Salesforce B2B Commerce’s visual product configurator allows you to define product attributes, options, and dependencies. Customers can then interact with the configurator to: 

  • Select Options: Choose from various options like size, color, material, or additional features. 
  • View Real-time Visualization: See how their selections dynamically alter the product image or model, providing a clear visual representation of the chosen configuration. 
  • Receive Instant Pricing: Get updated pricing information as they customize the product, ensuring transparency and informed purchase decisions. 

Beyond the Basics 

The functionalities of a visual product configurator can extend beyond basic product selection. Here are some additional features to consider: 

  • Compatibility Checks: Ensure selected options are compatible with each other, preventing customers from creating invalid configurations. 
  • Inventory Availability: Display real-time inventory levels for various options, allowing customers to make informed choices based on availability. 
  • Bill of Materials (BOM) Generation: Automatically generate a BOM based on the chosen configuration, streamlining production and order fulfillment processes. 


By leveraging the power of a visual product configurator in Salesforce B2B Commerce, you can transform complex product configurations into a user-friendly and interactive experience. This translates to a more engaging buying journey for your customers, increased sales opportunities for your business, and a competitive edge in the B2B marketplace.