In today’s digital age, product catalogs are the cornerstone of a successful B2B commerce strategy. Customers expect a well-organized, informative, and user-friendly experience when browsing your product offerings. Salesforce B2B Commerce empowers you to deliver exactly that with its intuitive Catalog Builder tool. 

What is the Catalog Builder in Salesforce B2B Commerce? 

The Catalog Builder is a user-friendly interface within Salesforce B2B Commerce that allows businesses to create, manage, and maintain their product catalogs efficiently. It provides a central hub for all product-related data, streamlining catalog management and ensuring your customers have access to the most accurate and up-to-date information. 

The Benefits of Using Catalog Builder in Salesforce B2B Commerce

Leveraging the Catalog Builder in Salesforce B2B Commerce offers a multitude of advantages for businesses: 

  • Simplified Catalog Creation: Build and manage product catalogs with ease, using drag-and-drop functionality and pre-defined templates. 
  • Improved Product Data Management: Centrally manage all product information, including descriptions, specifications, images, and pricing, ensuring consistency across your B2B commerce platform.
  • Enhanced Customer Experience: A well-organized and informative catalog empowers customers to easily find the products they need, leading to faster purchases and increased satisfaction. 
  • Streamlined Product Updates: The Catalog Builder allows for efficient updates to product information, ensuring your product catalog remains accurate and reflects any changes in pricing, availability, or specifications. 

Key Features of the Catalog Builder in Salesforce B2B Commerce  

The Catalog Builder offers a robust set of features to empower effective catalog management: 

  • Category and Product Hierarchy: Organize your products into well-defined categories and subcategories, mimicking the structure of your physical store or product lines for intuitive customer navigation. 
  • Product Attributes and Variations: Define product attributes like size, color, or material, and manage product variations efficiently, allowing customers to filter and search for specific product configurations. 
  • Bulk Uploads and Updates: Save time by uploading product information and images in bulk, and utilize batch updates to modify product details across multiple products simultaneously. 


By leveraging the Salesforce B2B Commerce Catalog Builder, you can transform your product catalogs from static lists into dynamic and informative resources. This empowers your customers with a superior browsing experience, simplifies catalog management for your business, and ultimately positions you for long-term B2B commerce success.