In today’s B2B landscape, a unified customer experience is no longer a luxury, it’s a necessity. Seamless data flow between your B2B Commerce platform and other Salesforce Clouds, such as Sales Cloud and Service Cloud, is crucial for achieving this. Thankfully, Salesforce B2B Commerce offers built-in CRM connectors that eliminate data silos and empower a truly connected customer journey. 

What are Built-in CRM Connectors in Salesforce B2B Commerce? 

Built-in CRM connectors in Salesforce B2B Commerce are pre-configured integrations that facilitate automatic data exchange between your B2B Commerce store and other Salesforce Clouds. This means critical customer data, including purchase history, contact information, and past interactions, flows seamlessly across platforms. 

Benefits of Built-in CRM Connectors in Salesforce B2B Commerce

The advantages of leveraging built-in CRM connectors in Salesforce B2B Commerce are numerous: 

  • Unified Customer View: Salesforce creates a single source of truth for customer data, empowering sales reps and service agents with a complete 360-degree view of each customer.
  • Enhanced Sales Processes: Sales reps gain access to real-time customer purchase history and behavior data, allowing them to personalize their outreach and close deals faster. 
  • Improved Customer Service: Service agents can view a customer’s past interactions and orders, enabling them to resolve issues more efficiently and deliver a more positive service experience. 
  • Streamlined Operations: Automated data flow eliminates manual data entry and reduces the risk of errors, improving overall operational efficiency. 

A Connected Ecosystem 

Built-in CRM connectors foster a connected Salesforce ecosystem where data flows freely between Salesforce B2B Commerce, Salesforce Sales Cloud, Salesforce Service Cloud, and other Salesforce applications. This empowers your business to: 

  • Deliver a Personalized Experience: Leverage customer data to personalize marketing messages, product recommendations, and support interactions. 
  • Optimize Sales Strategies: Identify buying trends and customer needs to develop targeted sales campaigns and promotions. 
  • Boost Customer Retention: Provide exceptional customer service through consistent and efficient interactions across all touchpoints. 


By leveraging built-in CRM connectors in Salesforce B2B Commerce, you can break down data silos and create a unified customer experience that fosters stronger relationships, drives sales growth, and positions your business for long-term success.