There are so many platforms that are present in the market today. Hence, choosing a platform that can streamline your e-commerce marketplace is a big ask. We believe Salesforce Commerce surpasses every other competitor platform because it provides engaging shopping experiences in all aspects, including mobile, web, and physical regions. in all regions.
One of the main reasons why the Salesforce Commerce Cloud is growing as a favourite among business owners is because of its multi-language, multi-currency, and multi-platform support.
Believe it or not, there are a lot of B2B and B2C business owners who are not aware of the full potential of the Salesforce Commerce Cloud. So let us do a deep dive and learn more about the Salesforce Commerce Cloud.
1. Advanced technologies
Salesforce Commerce Cloud uses Einstein wave analytics to provide its customers with a rich mobile and web experience. Ensuring one-touch payments and recommending products after analysing the customer journey is what makes Salesforce Commerce Cloud the best choice for your e-commerce marketplace.
2. B2B buying experience revamped
There are so many challenges for buyers who are opting for B2B sales. Firstly, there is a lack of content, a prolonged sales cycle, data overload, and a poor buying experience. Salesforce e-commerce eliminates all that with its unique features like catalogue management, product management, and pre-built integrations.
3. No more getting fearful of scaling
Managing one website can be an easy task, but that’s not a long-term solution. In time, your business will grow, and then you will have to manage multiple websites. At this time, you can’t worry about whether your existing platform will support your growth or not. This is the reason why you should start implementing the salesforce commerce cloud right away
4. Always upgraded
The beauty of Salesforce lies in its updates. Salesforce Commerce Cloud gets updated eight times a year. That means you never have to worry about the website slowing down or applications not working properly. You can conduct your day-to-day operations seamlessly.
5. Easy user interface
Earlier e-commerce platforms needed specific technical support to solve any minor issue. This does not happen with the Salesforce Commerce Cloud. You will have the option to use the resources of the platform as you please. This lets you use the platform according to your convenience.
6. Your problem is everyone’s problem
For instance, let’s say you are not able to use a particular resource in Salesforce. You ask for support in the Salesforce community, and they will provide quick troubleshooting of issues within minutes. This is because Salesforce e-commerce runs on a single code.
If one business owner is facing a problem, that means others will face the same problem too. By implementing the Salesforce Commerce Cloud in your business, you are becoming a part of a large community instantly.
Is the commerce cloud perfect for your business?
For high-volume businesses, the answer would be a resounding yes. Every big company needs a platform where everything is stored in a single location. Indicating that you have order management, sales, and profitability in one place.
This functionality is found in the e-commerce cloud. For large business owners, the Salesforce commerce cloud is divided into three categories: intelligent capabilities, operational capabilities, and excellence capabilities.
Operational capabilities are features of Salesforce that manage your data for day-to-day operations like the fulfilment of orders and linking any backend process. Intelligent capabilities take care of precise data insights and excellent capabilities in pricing, products, and configuration.
Limitation
Though the Salesforce commerce cloud comes with a plethora of features, it also has some limitations. According to us, this platform is not for low-margin retailers. Low-margin retailers are always on a quest to make their business boom with the help of a single feature, but Salesforce has plenty of features, and searching through one feature that would benefit their business can be challenging as they will lose themselves in the pool of Salesforce offerings. Also, there is a system where you have to pay platform fees, so this might be very challenging for low-margin retailer’s as they are on a tight budget (checked till here)
Striking features of the commerce cloud
- Catalogue formulation
- Automatic campaign design
- Target audience promotion
- Dashboards and reporting
- Rich mobile and web experience
Should I migrate to the commerce cloud?
Yes, definitely. This software is one place to stop customer engagement in sales. So it completely makes sense to migrate to the commerce cloud and replace it with your existing system. Salesforce Commerce could transform your company not only digitally but also physically. If you are planning to open a physical store, it is very important where you place your products and how you promote them. Ensuring seamless physical store planning ensures that customers have a rich experience.
Now it helps you grow your social media profiles too. It suggests new ways in which you can revamp your social media presence and drive sales. Arranging attractive campaigns on Facebook, Twitter, and Instagram helps you boost productivity.
Final thoughts
We believe you should always go for an e-commerce platform that allows for customization. With the help of this software, you can design your website without the help of a single code. In case you are still unsure about this platform, get in touch with a reputed Salesforce company like Cloud Odyssey.
