In the e-commerce industry, a product’s customer experience is critical for staying relevant and competitive. Businesses can improve the shopping experience of their customers by integrating artificial intelligence into Salesforce commerce. The Salesforce Commerce Cloud enables retailers to offer better shopping experiences through personalised product recommendations powered by artificial intelligence.
Salesforce is the first CRM to incorporate artificial intelligence into its operations. Salesforce CRM brings customers and companies closer together. Artificial intelligence (AI) is changing the way businesses connect with their customers through technology. Small, midsize, and big businesses all benefit from AI.
The Cloud Odyssey development team is proficient at establishing effective sales platforms. Businesses can leverage the following services:
- Built-in artificial intelligence for commerce ensures that no products are left untouched.
- Adapt search experiences to consumers’ choices based on accurate recommendations, proper product sorting, and appropriate product recommendations.
- Reduce manual work like product grouping and merchandising, the updating of customer segments, and sorting rules optimisation.
- Predicting shopper searches before they begin can save your customers’ time.
Role of Artificial Intelligence in the Salesforce Commerce Cloud
Salesforce AI enables every person in a company to work intelligently and better serve customers. Businesses may use AI to forecast and plan future steps, evaluate data, and make the right and fast business choices. Salesforce AI aids in the modernization of corporate operations. Let’s take a deep look into the contribution of artificial intelligence to the Salesforce commerce cloud
1. Targeted advertising and marketing
As per the merchants surveyed, personalisation is a high goal, but just 15% believe they’ve completely adopted it across all channels. With a more tailored message and one-on-one dialogues with your consumers, you can stand out in a crowd.
Deep customization approaches have been enabled by advancements in artificial intelligence and machine learning, allowing the material to be customised for each end consumer. You can focus on something your consumers need or deliver a message that will resonate most by evaluating massive data from previous purchases and other shopping experiences.
2. Improved client retention
Customer retention may be improved by sending targeted advertising and promotional communications that are customised for them. Many studies have stated that omnichannel personalisation strategies may increase revenue and retention by 10–15%.
The studies suggest that the return on investment for personalised service will quickly outclass that of conventional mass marketing.
3. Automated workflow
The purpose of automated processes is to complete a task with as little human input as possible. That may include utilising CRM and marketing platforms to schedule emails or utilising sophisticated technologies to assist with employment.
However, when it comes to major eCommerce developments, robotics and machine learning remain two of the most often discussed topics right now.
Artificial intelligence (AI) can assist you in automating the tedious chores that keep online shops running. Product suggestions, loyalty rewards, low-level help, and other tasks may be automated with AI.
4. Seamless sales procedure
By collecting information about your consumers, automating abandoned cart inquiries, and much more, AI may help you develop a more effective sales process. Consumers may be guided along the funnels by interacting with a chatbot for simple queries.
5. Analyse data for actionable insights
A painful and time-consuming task is manually sorting through massive amounts of data. This helps retailers increase conversions and drive revenue. Salesforce Commerce insights transform sales data into insights that retailers can act upon instantly. These insights can assist decision-makers in altering their e-commerce website.
With commerce insights, data analysis is automated, and actionable insights can be discovered to enhance site experiences. Using this technology, site merchandisers can offer customers more product bundles, deals, and sets.
6. Time-saving capabilities
Commerce Cloud Einstein technology reduces any need for time-consuming activities such as developing new product groups, manually merchandising, upgrading sorting criteria, and updating consumer segments. It eliminates time for employees and concentrates on other important aspects of a business plan, such as development and expansion.
7. Customised product recommendations
Shoppers who are technology-savvy are looking for personalised digital experiences geared towards their specific needs. In Einstein’s Salesforce commerce cloud, you don’t need to guess, and you can tailor the shopping experience according to your needs. Every time you use the website, it delivers accurate product recommendations, relevant search results, and the ability to sort products.
E-commerce sites that offer product recommendations see increased revenue after they implement them. Salesforce CRM product recommendations have 40% more click-throughs than other recommendations.
8. Create personalised search results
Finding the perfect item isn’t as easy for customers as scrolling through pages. They will likely leave the site without purchasing if they can’t find the right product within a few minutes.
Connecting customers to the products they require increases sales conversions using Einstein’s predictive sort. It adapts search or category pages dynamically based on every movement a consumer takes, even small moments on mobile devices.
9. Predicting sales and demands
You would like to organise your inventory based both on real-time as well as past data, especially in an environment during or after COVID-19. AI technology can assist you in this endeavour. According to the research, investing in real-time customer insights will remain critical in monitoring and reacting to fluctuations in customer demands that may be used for pricing optimisation or targeted advertising.
10. Improved customer service
Through chatbots and virtual assistants, you can appear to offer a higher level of customer service. The bots are not completely self-sufficient, but they can assist with simple transactions, letting live agents handle more complicated issues. In addition to their 24/7 availability, virtual agents can also handle low-level inquiries and issues, no matter the time, so your customers don’t have to wait.
Final thoughts
Finally, we would like to suggest you consider using the Salesforce Commerce cloud platform for your business to provide the best possible shopping experience. Commerce cloud services are equipped with artificial intelligence and machine learning technologies. You can use it to create a strategy for your future based on the information you have about your customers and your business. Cloud Odyssey offers Salesforce eCommerce integration services to empower your online business. We use a flexible approach in conjunction with proven best practises to provide you with the best results from the very beginning.
