On July 12, 2013, Salesforce acquired the software company Pardot from ExactTarget for $2.5 billion. Later that year, on April 6, 2022, at the Salesforce World Tour in Sydney, Salesforce rebranded and renamed Pardot “Marketing Cloud Account Engagement,” or “MCAE.”
You may have heard about it on the internet or on any social media platform.
As this affects all of the Marketing Cloud products, since its beginning, the Pardot community has felt like the outcasts of the marketing automation industry due to the platform’s peculiar product name (Pardot means “to sell” in Latvian). You do, in fact, say that “t” clearly.
Nonetheless, the reason for the name change remains a mystery.
As a general rule, we like changes, and this one will be beneficial for Pardot users.
In this article, we will discuss the reasons why it’s a good step for Salesforce to change the name and what it implies for you and your team. Also, let us know about the recent name change in the Salesforce ecosystem.
Why is Pardot’s name changing?
Pardot and Marketing Cloud frequently find themselves with the most distinct goals and strategies, but they do not compete with each other. Both are solidified on B2B and B2C platforms, but this was not clear to the Pardot users.
When Salesforce was renamed from PARDOT to MCAE,
It’s now clear to Pardot users that the “Marketing Cloud umbrella” is part of the brand’s “New Marketing Cloud vision and vocabulary.“
It’s a brilliant move from Salesforce, in my opinion, because every business and industry has unique strategies and tactics.
Now it’s easy to find a solution that suits them through the single, integrated marketing cloud.
This is especially true for users who are confused and have used Pardot in the past for their longer “sales” cycles and marketing strategies, but they can also benefit from the many features of Marketing Cloud.
The benefits of Pardot becoming Marketing Cloud Account Engagement
Account Engagement
Account engagement helps in your company’s interaction with its customers. When an account is engaged, both parties actively communicate and work towards mutually beneficial outcomes. Also, account engagement with advertising is more helpful when companies do email campaigns.
Advertising advantages for marketers
This will make your data and processes more consistent across the board, making it easier for marketers to determine which tool is best for them.
Account-based marketing, multi-channel marketing, and recognising which products in the suite will have the most effective ROI
Integrate with the Salesforce ecosystem
The most obvious benefit is that MCAE becomes a native Salesforce app, which means it can integrate with the same ecosystem as all other Salesforce products.
Have access to pre-built integrations
You’ll also have access to an extensive library of pre-built integrations, allowing you to plug other tools into your marketing stack.
Make a specific audience
You can create custom audiences based on your CRM data, sync email addresses, and send campaigns directly from Marketing Cloud Account Engagement.
Marketing Cloud is made up of studios, builder packs, and add-on apps that have retained their original names after being acquired by Salesforce.
List of name changes in Salesforce
| ->Former Names | ->New Names |
|---|---|
| 1) Pardot | Marketing Cloud Account Engagement (2022) |
| 2) Salesforce CDP Marketing Cloud | Customer Data Platform (2022) |
| 3) Interaction Studio | Marketing Cloud Personalisation (2022) |
| 4) Email, Messaging, and Journeys | Marketing Cloud Engagement (2022) |
| 5) Advertising Studio | Marketing Cloud Advertising (2022) |
| 6) Datorama | Marketing Cloud Intelligence (2022) |
| 7) MyTrailhead | Salesforce Sales Enablement (2022) |
| 8) Salesforce CMS | Digital Experiences (2022) |
| 9) ExactTarget | Marketing Cloud (2013) |
Salesforce Experience Cloud Product Names Rebranding, also known as Community Cloud
| ->Former Names | ->New Names |
|---|---|
| 1) Lightning Builder | Experience Builder (Winter ’21 Release) |
| 2) Lightning Community Template | Experience Builder Template (Winter ’21 Release) |
| 3) Lightning Community Theme | Experience Builder Theme (Winter ’21 Release) |
| 4) Lightning Community Page | Experience Builder Page (Winter ’21 Release) |
| 5) Salesforce Tabs + Visualforce Community Format | Salesforce Tabs + Visualforce Site |
| 6) Community Workspaces to Workspaces (Winter ’21 Release) | Workspaces (Winter ’21 Release) |
| 7) My Communities | My Experiences (Winter ’21 Release) |
| 8) Build Your Own Template | Build Your Own (Aura) (Winter ’22 Release) |
| 9) Salesforce CMS App | Digital Experiences App (Spring ’22 Release) |
Other Salesforce product names rebranding
| ->Former Names | ->New Names |
|---|---|
| 1) Sendia | AppExchange Mobile (acquired in 2006) |
| 2) Koral | Salesforce Content (acquired in 2007) |
| 3) Informavores | Process Builder (formerly known as Visual Workflow or Lightning Process Builder) |
| 4) Rypple | Work.com (2011) |
| 5) MapAnything | Salesforce Maps (acquired in 2019) |
| 6) Vlocity | Salesforce Industries |
| 7) SalesforceIQ (formerly RelateIQ) | Salesforce Inbox |
| 8) Identity for Customers & Partners | Customer 360 Identity (Spring ’21 Release) |
| 9) Lightning Flow | Salesforce Flow (Spring ’21 Release) |
| 10) The Einstein Relationship Insights App | Einstein Relationship Insights Canvas App (Winter ’22 Release) |
| 11) Sustainability Cloud | Net Zero Cloud (Spring ’22 Release) |
| 12) For Salesforce Admins: Salesforce Checkout | “Your Account App” (Spring ’22 Release) |
| 13) Salesforce legally changed its name from Salesforce.com | Salesforce, Inc. |
| 14) Einstein Analytics | CRM Analytics (formerly known as Wave or Tableau CRM) |
Salesforce Commerce Cloud product names rebranding
| ->Former Names | ->New Names |
|---|---|
| 1) Demandware | B2C Commerce Cloud (2016) |
| 2) CloudCraze | B2B Commerce Cloud (2018) |
Salesforce Sales Cloud product names rebranding
| ->Former Names | ->New Names |
|---|---|
| 1) SteelBrick | Salesforce CPQ (2015) |
| 2) Lightning Dialer | Sales Dialer (Spring ’21 Release) |
| 3) High-Velocity Sales | Sales Engagement (Spring ’22 Release) |
Salesforce Service Cloud product names rebranding
| ->Former Names | ->New Names |
|---|---|
| 1) Field Service Lightning | Salesforce Field Service (Winter 21 Release) |
| 2) Live Agent | Chat |
| 3) LiveMessage | Messaging |
Salesforce product retirements
| 1) Do.com (2014) |
| 2) Jigsaw or Data.com (2019) |
| 3) Desk.com (2020) |
| 4) Files Connect for SharePoint On-Premises and Secure Agent (2021) |
| 5) The Pardot Classic App (2022) |
| 6) Legacy Work.com (Spring ’22 Release) |
| 7) Marketing Cloud’s Social Studio (2022) |
| 8) Pardot’s legacy Drip Programs (Summer ’22 Release) |
FAQ
When did Salesforce acquire Pardot?
David Cummings and Adam Blitzer, Co-Founders of Pardot, In 2006, they purchased the domain name “Pardot.com” and launched their marketing automation software in 2007.
In 2012, ExactTarget paid $95 million for Pardot to add to its successful B2B marketing automation platform.
Salesforce finally acquired ExactTarget’s software company Pardot for $2.5 billion on July 12, 2013.
What is Pardot called now?
“Marketing Cloud Account Engagement,” or “MCAE,” is what Pardot is now called. Pardot was rebranded and renamed by Salesforce.
