With eCommerce gaining prominence all over the world, more and more businesses are seeking personalised eCommerce solutions to manage their online storefronts. In order to ensure the smooth and organised functioning of their eCommerce stores, businesses seek in-depth analytics that help management make the right decisions.
eCommerce analytics allows users to assess the records stored within their systems, make sense of the same, and obtain valuable insights that can be used to leverage their business processes.
Being one of the most sought-after eCommerce solutions around the world, Salesforce Commerce Cloud (SFCC) makes no compromises in helping businesses out with seamless analytics. It allows users to keep track of every single transaction and every action performed by the prospects or customers as they engage with the online storefronts. SFCC optimises eCommerce analytics by gathering large volumes of data, analysing them, and helping users build reports that help them reach productive conclusions.
The use of AI
Salesforce Commerce Cloud provides users with the AI capabilities of Salesforce Einstein for making smarter business decisions. From in-depth analysis of records to facilitating predictive intelligence, SFCC uses Einstein to give your eCommerce venture a brain of its own!
The AI component scans all the records stored within your CRM database and finds patterns within them for making data-driven predictions. From anticipating the behaviours of your customers to forecasting sales to be made, SFCC provides you with all relevant details that help you chart out an ideal strategy for catering to your customers. This helps you minimise risks and enhance the overall productivity of your business.
Conversion reports
As the name suggests, conversion reports are reports that provide you with data regarding the number (or percentage) of prospects converted by your business. SFCC allows you to define conversions as per your convenience and preferences. In most cases, businesses focus on cart conversions, i.e., the act of customers adding products to their carts while shopping online.
If you are willing to focus on cart conversions, SFCC will provide you with extensive conversion reports about the rate of prospects or customers adding your products to their carts across multiple channels. You can also obtain checkout conversion rates to determine the rate at which customers check out after adding items to their carts.
Purchase reports
These are basic yet important reports that provide you with data regarding the products purchased by your customers and the revenue generated by your business over a specific period of time. If needed, SFCC would also provide you with details regarding the customers who made the purchase, their purchase history, the platforms used for making purchases, and more. For analysing the performance of your online store over a longer period of time, the eCommerce solution allows you to generate reports regarding average purchases to provide you with a bigger picture.
Catalogue reports
These are the reports that provide you with valuable insights about the products in your catalogue. These reports help you ascertain the top products in your catalogue that are preferred by your customers.
Catalogue reports can be created using two parameters in mind the number of products sold and the revenue brought in by specific products. While the former parameter would help you understand which products are popular with your customers, the latter would help you identify the products that allow you to maximise your profits.
Customer reports
Salesforce Commerce Cloud keeps an eye on every visitor landing on your website and making purchases to create customer reports. These reports give you an insight into the customers you acquire over a specific period of time. Here, you can obtain data regarding the customers visiting your store for the first time, making purchases for the first time, getting themselves registered, and much more.
Each of these reports helps you create personalised marketing and sales campaigns for your customers. For example, the report on the rate of customers registering on your website allows you to create and send promotional emails to persuade them to make purchases. The reports of customers making first-time purchases allow you to send them personalised offers for tapping upselling and cross-selling opportunities. This way, you can build healthy relations with your customers and retain them in the age of immense competition.
Traffic reports
As the name suggests, these reports provide you with data regarding the traffic generated on your online store over a specific period of time. These reports can help you determine the webpages on your website that get the most traffic, which will also show you which products your prospects and customers are most likely to check out. Using the traffic reports, SFCC allows you to optimise the most visited pages and products to drive more traction and increase conversions.
Search reports
Also known as navigation reports, these reports give you data regarding the searches made by your prospects and customers after visiting your stores. With these reports, you can identify the products and/or categories that are most commonly searched. By pairing this with purchase reports, you can identify the gaps between a customer searching for a product but not adding it to a cart or purchasing it. These details allow you to work on your strategies and take relevant steps to increase conversions.
A/B testing reports
Especially when you are planning to launch a new online store, SFCC allows you to undertake A/B testing by showing one design of your store to a specific group of prospects and another design to another bunch of prospects. At the end of the pre-decided period, you can see the responses and activities of your prospects for both your designs in the form of A/B reports. These reports help you understand which design alternative works and can be considered the final version of your online store.
