Netflix has changed the way users consume content. Over-the-top (OTT) media has now become a major market segment and is contributing to US$316.4 billion in 2024. When it comes to technology, a typical OTT Media company must deal with content delivery, user subscription management, billing, survey/review/rating, Internet/Telecom networks, and Data & Analytics at a bare minimum for its successful operations. MuleSoft’s Anypoint Platform has an excellent product portfolio that can be employed to create automated processes and APIs to integrate the systems and build flows that will deliver videos seamlessly.
MuleSoft provides RPA for automation, Composer for processes and Anypoint to build APIs. R&D teams can be split across MuleSoft products depending on their skill levels – automation teams can own RPA & Composer, and the API development team can own Anypoint studio to develop the APIs.
The Anypoint Platform for APIs:
We need APIs to connect all the systems that operate behind the scenes (while the user is enjoying a movie!). MuleSoft’s Anypoint Platform can be leveraged to build, scale, and maintain the APIs which will integrate customer data in a CRM system with subscription data, process payments with different payment methods, deliver content, so on and so forth.
With MuleSoft, it becomes faster to launch the product in different regions and can quickly scale up or scale down the APIs.
RPA for Automation:
To improve customer satisfaction, reduce process inefficiencies, and improve service quality, robotic processes can be employed. Robots can do invoice matching which will reduce manual effort and ensure payments are made correctly. Similarly, RPA can be employed to read text contents in user Emails, download attachments, and sort them into appropriate directories for other RPA processes to perform necessary actions thereby improving process efficiencies.
Composer for Automation:
MuleSoft Composer comes with a set of connectors that the automation teams can leverage to quickly automate business processes. The automation team can utilize a composer flow which will have an invocable HTTP endpoint. This endpoint will be triggered from the Anypoint API. The composer automation will create an issue in the ticketing system and notify the respective business manager or admin for any corrective actions to be taken.
Hyper automation:
With a combination of MuleSoft’s RPA, Composer, and Anypoint, an end-to-end automated high-quality OTT enterprise can be deployed that can provide a hybrid solution.
Conclusion
For subscription-based OTT media companies, MuleSoft offers a transformative solution that addresses the most pressing IT challenges. By enabling automation, real-time data processing, scalable architecture, robust security, and agile content management, MuleSoft empowers OTT Media companies to deliver exceptional user experiences while maintaining operational efficiency. As the OTT market continues to grow and evolve, companies that leverage MuleSoft will be well-positioned to innovate, scale, and thrive in this competitive landscape.
