Netflix has changed the way users consume content. Over-the-top (OTT) media has now become a major market segment and is contributing to US$316.4 billion in 2024. When it comes to technology, a typical OTT Media company must deal with content delivery, user subscription management, billing, survey/review/rating, Internet/Telecom networks, and Data & Analytics at a bare minimum for its successful operations.
Building upon the technological complexity of the OTT media landscape, companies that haven’t seamlessly integrated their systems and applications face significant challenges. Data silos across content delivery, subscription management, billing, and analytics hinder a comprehensive understanding of customer behavior, making it difficult to personalize recommendations, target marketing effectively, and understand churn drivers. Inefficient workflows across departments (e.g., content acquisition, marketing, customer support) lead to delays, errors, and a fragmented customer experience. This lack of integration also limits agility in responding to market changes and customer demands, hindering innovation and competitiveness. Furthermore, security risks increase with fragmented systems, making it harder to detect and mitigate threats. Ultimately, these challenges can lead to decreased customer satisfaction, lower revenue, and a diminished competitive advantage in the rapidly evolving OTT landscape.
MuleSoft’s Anypoint Platform has an excellent product portfolio that can be employed to create automated processes and APIs to integrate the systems and build flows that will deliver videos seamlessly, bringing significant operational and cost efficiencies.
MuleSoft’ provides’s product portfolio consists of RPA for automation, Composer for processes and Anypoint to build APIs:
Anypoint Platform for APIs
We need APIs to connect all the systems that operate behind the scenes (while the user is enjoying a movie!). MuleSoft’s Anypoint Platform can be leveraged to build, scale, and maintain the APIs which will integrate customer data in a CRM system with subscription data, process payments with different payment methods, deliver content, so on and so forth.
With MuleSoft, it becomes faster to launch the product in different regions and can quickly scale up or scale down the APIs.
RPA for Automation
To improve customer satisfaction, reduce process inefficiencies, and improve service quality, robotic processes can be employed. Robots can do invoice matching which will reduce manual effort and ensure payments are made correctly. Similarly, RPA can be employed to read text contents in user Emails, download attachments, and sort them into appropriate directories for other RPA processes to perform necessary actions thereby improving process efficiencies.
Composer for Automation
MuleSoft Composer comes with a set of connectors that the automation teams can leverage to quickly automate business processes. The automation team can utilize a composer flow which will have an invocable HTTP endpoint. This endpoint will be triggered from the Anypoint API. The composer automation will create an issue in the ticketing system and notify the respective business manager or admin for any corrective actions to be taken.
Hyper automation
With a combination of MuleSoft’s RPA, Composer, and Anypoint, an end-to-end automated high-quality OTT enterprise can be deployed that can provide a hybrid solution.
Final thoughts
For subscription-based OTT media companies, MuleSoft offers a transformative solution that addresses the most pressing IT challenges. As the OTT market continues to grow and evolve, companies that leverage MuleSoft’s capabilities will be well-positioned to innovate, scale, and thrive in this competitive landscape. MuleSoft’s diverse product offerings, such as RPA and Composer for automation tasks and Anypoint Studio for API development, can be effectively utilized by IT teams to maximize the platform’s benefits and drive successful outcomes for the business.
