Date & Time: 9 July 2024 | 4 PM IST | 11:30 AM BST | 6:30 PM SGT
Overview
This webinar begins with an introduction to Salesforce Omni Channel solutions for fashion retailers, focusing on creating a seamless customer experience across multiple channels. It covers key topics like personalization strategies, mobile commerce excellence, and inventory optimization. The session highlights the importance of a unified shopping experience with an example of a customer facing challenges due to disconnected online and in-store purchases. It elaborates on the role of AI in personalization, showcasing how AI can tailor the shopping experience with product recommendations, and discusses the optimization of Omni Channel inventory, emphasizing how it can reduce shipping costs and enhance customer satisfaction.
Key Pointers Discussed in the Webinar:
Omnichannel Experiences & AI-Powered Insights:
Creating consistent brand experiences across all channels.
Integrating online and offline touchpoints for a unified customer journey.
AI-driven analytics for data-driven decision-making.
The role of AI in influencing consumer experiences.
Personalization Strategies:
Tailoring product recommendations and marketing campaigns based on customer preferences.
Enhancing customer engagement through personalized content and promotions.
Inventory Optimization:
Efficient inventory management and order fulfillment.
Real-time visibility into stock levels and trends.
Mobile Commerce Excellence:
Optimizing mobile shopping experiences for increased conversions.
Mobile app strategies for customer engagement and loyalty.
How can you benefit from this webinar?
Learn how implementing omnichannel solutions can create seamless customer experiences across various retail channels and how AI-driven personalization can enhance customer engagement and boost sales through tailored product recommendations.
Gain knowledge on optimizing mobile shopping experiences to increase conversions and customer loyalty.
Understand how to manage and optimize inventory across channels to reduce shipping costs and improve customer satisfaction.
See practical examples and case studies illustrating the benefits of a unified shopping experience and Benefit from the expertise of industry professionals discussing the latest trends and strategies in fashion retail.
About the speaker
Maurizio Stella, with over 20 years of experience in E-commerce and Digital Transformation, has extensively collaborated with leading platforms, global solutions integrators, and international online retailers. As a dedicated E-commerce researcher and the author of ‘The Money-Making E-commerce Experience,’ Maurizio brings a passion for exploring the dynamics of online commerce on a global scale.
Arthy Sankaran has more than 18 years of experience in helping brands in their digital transformation journey. She is passionate about all things marketing and is excited to see how Marketing function has now evolved to becoming custodians of delivering great customer experiences.She is currently with Salesforce as a Principal Solution Engineer in their Digital Experience team helping many brands in their marketing transformation journeys.
Ugandhar Thalapaneni , Solutions Architect with over 15 years of experience in Salesforce Commerce Cloud. Ugandhar has worked on all SFCC reference applications, SiteGenesis-1, SiteGenesis-2, SGJC, and SFRA. His skills toolkit includes controller, B2C Commerce API, ISML, Forms, Webservices, HTML, Bootstrap, and JavaScript. Ugandhar has also worked on over 20 implementations and managed services projects requiring several customizations and integrations with third-party systems.
Conclusion
Watch our exclusive webinar on empowering fashion retailers to deliver seamless shopping experiences and drive business growth. Learn how to use Salesforce Omni Channel solutions to enhance customer experiences, optimize inventory, and boost mobile commerce.
